raise your game with Tournament proven Game Fishing Lures
New Zealand's biggest selection of marlin and tuna lures. Direct from the makers. Individually hand-crafted by some of the world's most respected lure makers and early pioneers, fished by top tournament teams that leave nothing to chance.
collectable mint condition
A Lethal combination of lure action and colour-POP
new arrivals WITH latest YO-ZURI 'UV' SKIRTS
View allTHE HOTTEST NEW LURE OUT OF KONA THIS SEASON
View allMOST PRODUCTIVE – MUST HAVE!
Japanese precision
TOURNAMENT GRADE HOOKS BY FUDO
Designed to be the very strongest tournament-grade hooks on the market today, without compromise. When everything is on the line, these are the hooks you want in the water. See for yourself why many of the world's leading captains and tournament teams trust FUDO.