raise your game with Tournament proven Game Fishing Lures

New Zealand's biggest selection of marlin and tuna lures. Direct from the makers. Individually hand-crafted by some of the world's most respected lure makers and early pioneers, fished by top tournament teams that leave nothing to chance.

JUST LANDED

FLURO PINK
THE NEW LUMO!

Ali Kai Six-Shoot Fluro Pink and lumo a sucessful debut.
MARK WHITE

9" SMOKERS

For those hunting and gathering missions!
Ali Kai

fish heads

BY CAPT. SHAWN ROTELLA [KONA]
JB LURES

DINGOS DONGERS
& CHOOKS

BY DAVE VENN [JERVIS BAY]
TARGET SPECIES

BLUE MARLIN
ON YOUR BUCKET LIST?

GET THE JOB DONE!

Japanese precision

FUDO SUPER OCEAN

Designed to be the very strongest tournament-grade hooks on the market today, without compromise. When everything is on the line, these are the hooks you want in the water. See for yourself why many of the world's leading captains and tournament teams trust FUDO.

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FISHED BY THE PROS

PREMIUM SKIRTING VINYL

& MOLD CRAFT TUFF TAILS

Customer Reviews

Fantastic to deal with, had my lures in a few days despite lockdown
Great range of beautiful hand made lures and outstanding service!

Chris W

Great place to shop. Great value excellent service and communication.

Dean A.

Great looking lure nice weight gonna be a slayer i feel can wait to run it and will 💯 be in my SBT spread next year Blue Ocean Lures was great to deal with fast friendly helpful communication top notch Neil

Clint R.

The Lure

To behold the finest gamefish lures ever made, meticulously hand-crafted, with skill and passion, the anticipation of what will be bestowed. Pearlescent inserts, honed faces and exacting tapers yield powers to lure colossal fish from the deep, resolute to swim again, unphased by evident gouges and scrapes of past encounters. And when the mission complete may this modest creation seek a place of rest, for all to behold to evoke tales of great battles once fought, shared amidst friends, family, the youngster with keen observation, kindling equal anticipation pondered as shell once formed and resins cured. 

Neil McGowan