Refunds & Returns

Every effort is made to ensure you receive the correct goods purchased and that they are of the quality you expected when completing your order, though we understand that things do not always go to plan. If for any reason you are not 100% satisfied with a product(s) you receive, you may return it within 14 days, provided that it is unused and in the same condition as when shipped, any lures or hooks that have been used will not be eligible for return.

We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.

Should you wish to return an item please contact us at If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted. 

You can contact us for any return question at

Damages and defects 
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item so that we can evaluate the issue and make it right.

Exceptions / non-returnable items
Custom lures will not be eligible for a return, orders are considered custom when a customer chooses from a variety of options, such as lure skirts or has made special rigging requests that Blue Ocean Lures do not normally offer. In those instances, returns are still possible, but we cannot refund the price of the lure skirts or customised rigging. If you have any questions about this policy, please contact us and we will do what we can. Unfortunately, we cannot accept returns on sale items or gift cards.


The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.