raise your game with Tournament proven Game Fishing Lures

New Zealand's biggest selection of marlin and tuna lures. Direct from the makers. Individually hand-crafted by some of the world's most respected lure makers and early pioneers, fished by top tournament teams that leave nothing to chance.

MARK WHITE LURES - HAWAII

YELLOWFIN
SMOKERS

FOR THOSE HUNTING & GATHERING MISSIONS
MARLIN & TUNA KILLERS

TANIGAWA
DISCO BALLS

BY LON TANIGAWA - HAWAII
CUSTOM

DICHROIC GLASS

BY STEVE COGGIN - USA
CUSTOM RANGE

DICHROIC GLASS

BY STEVE COGGIN - USA
PREMIUM QUALITY

FUDO HOOKS

TOURNAMENT GRADE
PREMIUM QUALITY

FUDO HOOKS

TOURNAMENT GRADE
JB LURES

DINGOS DONGERS
& CHOOKS

BY DAVE VENN [JERVIS BAY]
ALI KAI

SIX-SHOOTERS, SLANTS
& FISH HEADS

BY CAPT. SHAWN ROTELLA
ALI KAI

SIX-SHOOTERS, SLANTS
& FISH HEADS

BY CAPT. SHAWN ROTELLA
ALI KAI

SIX-SHOOTERS, SLANTS
& FISH HEADS

BY CAPT. SHAWN ROTELLA
THE LATE

RICK ROSE LURES
HAWAII

1927 - 2000
MARLIN MAGIC

LIMITED EDITION RUCKUS

DRESSED IN ORIGINAL RODDY HAYS LEGEND SKIRTS
FISHED BY THE PROS

PREMIUM SKIRTING VINYL

& MOLD CRAFT TUFF TAILS

Customer Reviews

Fantastic to deal with, had my lures in a few days despite lockdown
Great range of beautiful hand made lures and outstanding service!

Chris W

Great place to shop. Great value excellent service and communication.

Dean A.

Great looking lure nice weight gonna be a slayer i feel can wait to run it and will 💯 be in my SBT spread next year Blue Ocean Lures was great to deal with fast friendly helpful communication top notch Neil

Clint R.